Lights are a fundamental part of these prototypes. But in this case we are talking about a projection, not a simple light bulb or LED. Leaving aside the traditional wooden models, here we find a monotorised base. An LCD screen thanks to which the presentation of the model will be the centre of attention. A competitive model that brings with it many advantages:

The screen allows any kind of image to be projected. From detailed project information to a virtual tour of the individual parts of the model. Infinite presentation possibilities unfold where the only limitations are given by the lack of imagination.

The model speaks for itself. The relief pieces representing the different buildings and parts of the construction are made of semi-transparent plastic printed in three dimensions.

Light is reflected on them, creating truly impressive special effects. If the images are well produced, the model does not require an interpreter to explain the work, and it is also possible to add information in several languages, a key point at international trade fairs and congresses. Each area is illuminated and a hyper-realistic image of its interior or any other image representing that part of the project appears directly on the monitor.

Interactive architecture models can stand on their own, giving the user the information they need without an interlocutor. However, machines do not always behave the way we want them to, so there is room for some doubt. To resolve any confusion, the presence of the project’s creators is essential. However, the interaction here is not defined by the relationship between people and people, but between the technology and the user.

The interactive architecture model responds to the indications received by means of an application, which functions as a command and control panel. The user can access the information he/she wants without the need for an expert to explain it. Those interested in the project can navigate freely through each area of the model, discovering all the nooks and crannies and taking their time in each of them. It is almost a real-time game that can be adapted to any language.

The model becomes a spectacle that attracts the attention of the public and potential customers, being a sign of innovation and professionalism. A presentation so innovative and eye-catching that it attracts the attention of newcomers to any real estate event.

Showing confidence in the work and generating results as impressive as the most modern models on the current scene, increases confidence in the brand. Winning new clients is the main goal, which is achieved when all the above qualities are met.